Web 2.0 is a term which describes media which has been specifically designed for use with the internet rather than just software that has been adapted to capitalise on it. When the internet first gained popularity software companies brought out programs like Netscape which was bringing the internet to the desktop, this era has been described as Web 1.0. In contrast Web 2.0 includes sites like EBay and Amazon which are company’s setup for use only on the internet. The users of Web 2.0 do not need to pay money directly for the software, they just need connect to the websites. Web 2.0 company’s receive there money through selling products or advertising.